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Red Havas Launches Global ESG Comms Offering “Red Impact” in the Middle East

Red Havas, the micronetwork of merged media agencies, announces the launch of Red Impact, a new offering that brings together its environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The regional debut of Red Impact was marked by a visit from James Wright, Global CEO of Red Havas and Global Chairman of Havas PR Global Collective, who introduced the capability to the local agency team during a townhall held on September 13^th.

FIRST-HALF OF 2022: RED HAVAS SHARES STANDOUT ACCOMPLISHMENTS ACROSS GLOBAL MARKETS

Havas Group’s merged media PR micronetwork experiencing significant business expansion, client wins, award recognitions, more

Red Havas Releases 10 Predictions for Communicators in 2022

Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend

5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS

The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot.

Red alert – Red Havas leadership explains the agency’s rebranding

Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, the UK, Italy, France and Germany.

NEW RED HAVAS WHITE PAPER: WHY 2021 IS THE YEAR BRAND PURPOSE DRIVES REAL PROGRESS

Our agency’s latest white paper “From Pledges to Progress: Proving Brand Purpose in 2021” is out today. In it, we track organizations’ progress beyond making well-intentioned pledges. Now, companies are taking action on everything from voting rights to civil rights, climate change to employee well-being, to diversity, equity and inclusion.

HAVAS PR MIDDLE EAST REBRANDS AS RED HAVAS MIDDLE EAST TO BROADEN COMMS OFFERING AND GLOBAL REACH

Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East

Contactless Experiences and Virtual Events – The New Era of Communications by Red Havas’ Dana Tahir

In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to provide content, and this can be in the form of experiences, entertainment, stories, events and solutions.

Meaningful CSR – from Corporate to Collective Social Responsibility?

“Seventy per cent of consumers believe that big companies need to drive positive change in order to transform our models and champion a desirable future,” Havas’ prosumer report ‘Beyond COVID’ reveals.

Black Lives Matter Proves that Brands Must Stand for Something, or Fall for Anything

The unjust killing of George Floyd has sparked a powerful wave of protest around systematic injustice, police brutality, and racial inequality.

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