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NEW HAVAS RED WHITE PAPER OUTLINES HOW BRANDS CAN PLAY A MORE PROGRESSIVE AND POSITIVE ROLE IN SOCIETY

Long gone are the days when consumers had no expectations of brands beyond their product or service — before purpose became disrupted and redefined, and progress and actions came into sharp focus. As life around the globe becomes more uncertain and many people feel uneasy, unsettled or even unsafe, brands continue to be faced with increased pressure to demonstrate they care — this time, not only at the collective but at the personal level.

NEW HAVAS WHITE PAPER: GENERATION Z NOT DAZED. NOT CONFUSED.

With busy schedules, full inboxes and perpetual work-life balance challenges, people are faced with too much to see, do and process every day. As a result, in a world with limitless information, communication and choice, it’s becoming increasingly difficult to connect with our audiences in meaningful ways.