Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, the UK, Italy, France and Germany.
Our Latest News
Our agency’s latest white paper “From Pledges to Progress: Proving Brand Purpose in 2021” is out today. In it, we track organizations’ progress beyond making well-intentioned pledges. Now, companies are taking action on everything from voting rights to civil rights, climate change to employee well-being, to diversity, equity and inclusion.
Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East
In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to provide content, and this can be in the form of experiences, entertainment, stories, events and solutions.
“Seventy per cent of consumers believe that big companies need to drive positive change in order to transform our models and champion a desirable future,” Havas’ prosumer report ‘Beyond COVID’ reveals.
The unjust killing of George Floyd has sparked a powerful wave of protest around systematic injustice, police brutality, and racial inequality.
The new health micro-network is the first global PR offering from Havas Health & You and unites key markets and capabilities across the globe.
Infinity des Lumières, the region’s largest immersive digital art centre, has appointed Red Havas as their official PR Agency on record to lead communication efforts across the GCC.
No one would care if 77 per cent of brands disappeared tomorrow. That’s what more than 350,000 people across 31 countries had to say when asked about the importance of a brand in their lives. Alarming, isn’t it?