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Red alert – Red Havas leadership explains the agency’s rebranding
Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US,…
NEW RED HAVAS WHITE PAPER: WHY 2021 IS THE YEAR BRAND PURPOSE DRIVES REAL PROGRESS
Our agency’s latest white paper “From Pledges to Progress: Proving Brand Purpose in 2021” is out today. In it, we track organizations’ progress beyond making well-intentioned pledges. Now, companies are taking action on everything from voting rights to civil rights, climate change to employee well-being, to diversity, equity and inclusion.
HAVAS PR MIDDLE EAST REBRANDS AS RED HAVAS MIDDLE EAST TO BROADEN COMMS OFFERING AND GLOBAL REACH
Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East
Contactless Experiences and Virtual Events – The New Era of Communications by Red Havas’ Dana Tahir
In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to…